Creative Direction, Creative Strategy
Goodtime Hotel
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In collaboration with founders David Grutman & Pharrell, the creative team was commissioned for the launch strategy.
Through a tongue-in-cheek visual campaign and the play on words of “a Good Time”, the images used key color schemes and items that gave the hotel its unique presence in Miami. Featuring content packed with personality, the campaign showcases relatability and desire into the brand.
Directed by Kelia Anne
DP: Dominic Hadyn Rawle
Editor: Joe Accardi
Colorist: Dante Pasquelini
Styling: Chloe and Chenelle
Makeup: Sara Tagaloa
Hair: Tiago Goya
Set Design: Brittany Porter
Starring: Kaiman Kazazian, Jordé Vity, Shawkat Sanbar and Zizi Donahue
